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  • The Midea the Xiamen Award for Innovation at Cyber Sousa 2011

  • 2020/7/29 13:41:53  &  BY DANS DIGITAL
  • On November 6, 2011, the animation competition of the forth Xiamen International Animation Festival, namely “Cyber Sousa Award” was held. There were nine awards owned by the winners . Among them, Midea produced by Shenzhen Dans Digital Technology Co., Ltd., respectively won the Xiamen Award for innovation.

    The competition of Cyber Sousa at Xiamen International Animation Festival is one of the best authoritative and influential event in Chinese Animation Industry which is supported by government, industry and academies. At the Cyber Sousa 2011, a total of 2520 works from 30 countries and regions over the world participated in the competition. The number of the works increased by 72%,including numerous well-known brands such as Midea, BMW ,Coco Cola and JIUGUI Liquor and so on. The works were generalized and typical, fully praised by the contest jury. Therefore, the nine suspenseful awards came to force.
     
    Beside of Cyber Sousa animation works competition and the awards show, the forum of animation and the animation screening of weeks, the current Xiamen International Animation Festival also provided series of related activities. Nelson shin, the chairman of ASIFA ,attended the Xiamen International Animation Festival, and gave a speech at the Cyber Sousa Awards show on November 6. The contest gathered many animation master over the world, such as Nelson shin, the chairman of ASIFA, Xie Branch Khan, Mukherjee, the director of the International Festival of student animation, Nanguo Li, the director of the association of Korea Animation. Besides, Yamazaki Takano ,which is the father of the Astro Boy and famous Japanese animation director , Tsukioka Zheno ,who is the chairman of Japanese Animation Association and professor at the Japanese Takarazuka University , the former Disney producer Luke Allen Davis and so on ,attended the forum of animation technology , taking about the problems existing at the realization of cultural technology , the use for reference and integration of the technical system ,the update of technical facility and creative concept ,the development of